The client
Evore, founded by Lauren Hardy, is far more than a traditional retail boutique: it is a high-end lifestyle sanctuary located in Madrid’s prestigious La Moraleja district. Melding a highly curated selection of premium goods—such as fine jewelry and artisan leather goods—with an intimate matcha and specialty coffee counter, the house redefines the neighborhood luxury experience. The challenge for Grafikoa was to establish a brand image that captures this unique retail blend while speaking directly to an exclusive, sophisticated local clientele.
The brief
Grafikoa’s mission was to build a comprehensive brand identity that mirrors Lauren’s vision of mindful luxury and sophisticated slow living. We designed a modular visual universe centered around a clean geometric logotype and a refined, mirrored icon that physically evokes fine craftsmanship and intentional rituals. This strategic rollout ensures a seamless connection across all future assets, from the physical storefront design and premium packaging textures to a scalable Shopify web ecosystem.
Our creative approach
Our approach was guided by the concept of "Organic Balance." We established a strategic color palette blending earthy, mineral tones like deep chocolate, sand, and terracotta for raw authenticity, accented by a vibrant pop of orange reserved exclusively for digital engagement. By combining tactile organic patterns with a sharp typographic contrast between Quiverleaf and Aptos Mono, we provided Evore with a powerful visual heritage. Grafikoa thus equipped the house with a timeless identity, transforming the brand into a serene sanctuary inviting clients to slow down.
