The client
Led by sailor and heritage restorer Guillaume de Bonviller, the Héritage project is a visionary initiative that bridges the gap between offshore racing and cultural preservation. Its mission, "Linking achievement to memory," uses the global stage of the 2028 Vendée Globe to raise awareness about the urgency of protecting our architectural heritage and exceptional craftsmanship. Built on authenticity and sustainability, the project aims to turn every nautical mile into an emotional link between the public and our collective history.
The brief
As the sole creative partner for Héritage, Grafikoa is responsible for the complete strategic and visual deployment of the brand. We support the project from the ground up, ensuring that its profound message is translated into a powerful and professional identity. Our work to date includes the creation of the full branding, a comprehensive brand platform, a high-stakes sponsorship deck, and the official website. This end-to-end support ensures total consistency as the project scales from a vision to a world-class racing campaign.
Our creative approach
Our approach focuses on translating "excellence and transmission" into a timeless visual system. We designed a brand that reflects both technical engineering and historical elegance. As the project evolves, we will continue to roll out the identity across all touchpoints: from the boat's livery and team equipment to event design and social media strategy. By providing a 360° creative partnership, we allow Guillaume de Bonviller to focus on the race, knowing that the project’s storytelling and visual impact are expertly managed.
