The client
Jazz & Millésimes is a premier cultural event celebrating the intersection of two heritage pillars: jazz music and the art of winemaking. Held in prestigious estates and chateaus, the event offers a full sensory experience, blending open-air concerts with fine wine tastings. The challenge was to design an identity that attracts a refined audience while maintaining the festive and spontaneous spirit inherent to jazz improvisation.
The brief
The primary goal of this event branding project was the visual fusion of two distinct worlds. Grafikoa orchestrated this dialogue by blending the elegance of the "terroir" with musical rhythm. We developed a comprehensive design system adaptable across all event touchpoints: from the iconic posters to immersive on-site signage and digital assets. The objective was to create a "chic and vibrant" brand image, capable of delivering a promise of sharing, pleasure, and discovery.
Our creative approach
Our approach focused on translating musicality into shapes and colors. We chose a palette of deep tones (burgundy and black) contrasted by an elegant cream hue, evoking both the color of wine and the classic aesthetic of jazz clubs. The typography, both expressive and structured, embodies the rigor of winemaking expertise and the freedom of rhythm. By integrating organic shapes and textured elements, we created a sensory identity that does more than inform, it invites the audience into a true cultural immersion.
