The client
Mazette is a network of entrepreneurs driven by values of ambition, mutual support and enthusiasm. Through its events and initiatives, it brings together a dynamic community that values authenticity and meaningful professional connections.
The brief
The network wanted to refresh its visual identity to reflect its evolution while keeping the strong, recognizable elements at its core — especially its signature yellow and its founding values. The challenge was to create a more professional and contemporary image without losing the simplicity, freshness and joyful energy that define Mazette.
Our creative approach
Grafikoa reimagined Mazette’s branding by building on its iconic yellow and developing a modern, cohesive graphic identity. The new direction strikes a balance between authenticity, professionalism and joyfulness, capturing both the serious and playful sides of the network. This approach strengthens Mazette’s visibility and positions it as a business club where ambition and collaboration thrive in a vibrant, welcoming atmosphere.
