The client
Betclic France is a European leader in online sports betting. To maintain its market-leading position, their internal creative team manages a massive volume of daily content. The challenge isn't just creating ideas, but executing them at scale across a multitude of formats. Betclic needed a reliable partner to handle high-frequency, repetitive, and urgent production tasks without slowing down their internal strategic flow.
The brief
Through MyGrafikoa, we act as a direct extension of Betclic’s internal design department. Our role is to handle the outsourcing of asset creation and adaptation for their 360° communications. We take the lead on the time-consuming production work: adapting master visuals for display, print, and social media, while producing technical in-app assets like jersey mockups, country flags, and UI badges. This allows their internal team to stay focused on high-level strategy and campaign conceptualization.
Our creative approach
Our approach is built on seamless integration and reactivity. Since October 2025, we have supported Betclic’s internal studio by delivering over 20 creative requests with a 5/5 satisfaction rate. By taking over the execution of 95% digital and 5% strategic print assets, we provide the bandwidth they need to meet urgent deadlines. We don't just deliver designs; we provide the operational agility that allows a major brand like Betclic to maintain a constant and professional visual presence across every touchpoint.
