The brief
As part of the campaign ‘Improve the insulation of your home,’ Oknoplast turned to Grafikoa through our MyGrafikoa service to create a striking and informative visual. The challenge was to design a campaign identity that would capture attention, raise public awareness about the importance of thermal insulation, and strengthen the brand’s visibility.
Our creative approach
After developing a key visual validated by Oknoplast, we adapted it across a wide range of formats: billboards, posters in metro stations and on buses, bus shelters, various print sizes, and even bread packaging in local bakeries. This multi-channel strategy maximized the campaign’s impact by combining mass visibility with everyday proximity, while ensuring a consistent visual identity and a clear message.
